Beyonce dropped an album out of they sky, Jay Z partnered with Samsung for the release of Magna Carta Holy Grail,which technically went triple platinum and now Wu-Tang Clan have released an album with a catch. There is only one copy.
On the outskirts of Marrakech, Morocco there is one solo copy of the Wu-Tang Clan album The Wu- Once Upon A Time In Shaolin, a new double disk Wu-Tang album which will include 31 new tracks which will only feature on this one solo record.
The music is available for purchase and ownership by one individual only. It is presented in a hand carved nickel-silver box designed by the British Moroccan artist Yahya.
Now what type of marketing scheme is going on here? Automatically people will want the album right? But we cannot have it, because there is only one flipping copy of the album!
“We’re about to sell an album like nobody else sold it before,” says RZA who so far is the only Wu-Tang member to speak on record about Once Upon A Time In Shaolin, in an exclusive interview with FORBES. “We’re about to put out a piece of art like nobody else has done in the history of [modern] music. We’re making a single-sale collector’s item. This is like somebody having the scepter of an Egyptian king.”
This in no doubt will cement the Wu’s legendary status within music. From the website of the album:
While we fully embrace the advancements in music technology, we feel it has contributed to the devaluation of music as an art form. By taking this step, we hope to re-enforce the weight that music once carried alongside a painting or a sculpture. The album will be put on listening display in renowned galleries, museums, venues and exhibition spaces around the world for only the most dedicated to experience before it disappears into the private collection of a buyer. The public will know that what they will hear will be a once in a life time experience.
This album connotes that this is more than music, this is actually a piece of art like a Picasso painting. But then only problem is that you can make replicas of these paintings, and if the sole consumer of this album does not leak it, it may be the only copy of this album.
It is very intriguing that there will only be one copy, especially in a generation where everything is leaked with ease. Wu-Tang hope to tour the album through museums, galleries and festivals for potentially $30-$35. The aim is for the album to be seen as a high-profile exhibit at a major institution.
There will be security measures for the project so that visitors do not leak the project. If leaked the project will fail and not meet its propose.
It would be great to hear this exclusive piece of art, it better be more artistic than Yeezus.